Officer & Gentleman
A series of eye-catching executions centered around a 7-day countdown in which the eggs gradually hatched until they burst open on the day of the premiere.
The campaign was brought to life across 11 European markets, including executions in print, digital, social and on the HBOMax itself, helping to make House Of The Dragon the platform’s biggest premiere to date.
I worked on the creative process of the campaign.
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